Mar 07, 2018 || Eco-Post
Today’s first feature on the Eco-post series is Ethiopian born Bethlehem Alemu, Founder SoleRebels a fast-growing Eco-friendly collection of branded foot wears. Despite the challenges, she plunged forward into this business and is impacting lives.
Bethlehem Alemu grew up in Zenabwork, a poor village in the suburbs of Addis Ababa, Ethiopia.
Her business – SoleRebels – is one of the most popular and fastest-growing African footwear brands in the world! Her collection of hand-craft stunningly creative Eco-friendly footwear (made from recycled materials – hand loomed fabrics, recycled tire soles, hand spun cotton, inner tube laces – and by fusing Ethiopian artisan heritages with fantastic designs) have been sold in more than 50 countries across the world, including the USA, Canada, Japan and Switzerland.
According to her: SoleRebels is handcrafted LOVE for your feet, an expression to finding a way to share her LOVE for the amazing artisan heritages of Ethiopia with the world.
In her words, “We are really proud to have created passionate fans around the planet who love how soleRebels lets them walkNAKED, empowering them express their creativity, uniqueness + positivity through their footwear! At soleRebels we love , embrace and encourage creativity. In fact we consider it our lifeblood – both as a company and for those who enjoy what we make. That is why soleRebels is so proud to have been able to channel the immense creative talents of our community in a way that allows the world be enriched by our products, while letting the folks who work at soleRebels enjoy world class jobs and prosperity. And doing what we do as the planets 1st and ONLY WFTO Fair Trade footwear company, just makes it that much sweeter!”
Buoyed by her success with SoleRebels, Bethlehem recently launched Republic of Leather, a new business that trades in luxury leather products like bags, belts and other non-footwear leather accessories.
Her inspiring success story has been featured on Forbes, the BBC and CNN. And she has been described by Forbes as ‘One of The World’s Most Powerful Women’.
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